ABOUT

THE BRAND

Luis Onofre

As a brand, we seek to empower women: by making them feel more elegant, beautiful, confident and stylish.

Every day our team vies to ensure that every single pair of shoes is produced with the highest standards of quality and with the best materials. Our craftsmen are some of the most talented in the world, and they execute every piece with utmost care.

A brand for strong women with strong values

The big debut

The brand performs its first presentatio of the LUIS ONOFRE
line in Madrid in ModaCalzado. It has been a regular feature ever since, as
weel as at Barcelona’s Fashion Café.

Onofre arrives in Paris

The brand participates in the Printemps Portuguese Fashion
show in Paris, presenting the 2001 Summer Collection in a very special edition called “Portugal Fashion – Footwear and Accessories”.

A first time in Milan

The brand initiates its participation at the “Micam” fair in Italy, where it has showcased new collections every year since.

Partnerships

The brand begins working in technical development and production of several collections and accessories, leather goods and footwear for H&M and other brands, such as Jimmy Choo, Marni, Anna dello Russo, MMargiela and Isabel Marant.

The webstore appears

Initially, the Onofre webstore serves Portugal, Spair and The Netherlands. The brand's focus on the. Spanish market is rewarded by an invitation for the
"Swarovski Boulevard" show from Madrid's El Corte
Inglés.

A year of accolades

The award for"Best Design Accessories" is presented
to Luis Onofre by Portugal Fashion Awards. Paris Hilton wears the brand in Valencia and Michelle Obama sends us a,thank you letter after being gifted a pair of the brand's shoes.

Man of the year and Order of Merit

Luis Onofre was elected fashion's "Man of the year" by
GQ Portugal. He also won the first ever Golden Globe for "Best Designer". This was also the year the American ambassador to Portugal visited the company. Onofre was also received the Business Order of Merit, awarded to him by Portugal's
President Anibal Cavaco Silva.

Men's Collection

The brand's online store was launched, promoting sales all over the world. Luis Onore introduces a men's collection for the first time ever, targeting a
whole new market.

Onofre in Porto

A newstore is opened in the city of Porto. It's a contemporary and elegant space in the heart of the high-end shopping area of the city.

1999
2001
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2016
2017

The man hehind the brand

Luís Onofre was born in the early 70s. He grew up wearing leather shoes thanks to his grandfather, who in 1933 founded a small shoe factory in Oliveira de Azeméis, a small town in Portugal’s Aveiro district. His grandmother, Conceição Rosa Pereira, would take over the company after her husband’s passing in 1939, and she would help raise a man who wanted to be an architect.

“I never wanted shoes. Never even considered it. I was studying design in São João da Madeira, and, honestly, I was tired of it. I designed my first shoe and we made it at the factory. When I saw that first shoe being made, that’s when I radically changed my mind.”

The year was 1993. Since then, Onofre has become an international brand, synonymous with luxury. It has gained the trust and patronage of some of the world’s most famous women, from Michelle Obama to Princess Letizia of Spain.