Luis Onofre – The Brand
A story of passion, heritage and hard work.
“The brand Luis Onofre was launched in 1999, but my relationship with footwear predates that, as I belong to the third generation of the enterprise «Conceição Rosa Pereira», a family company which has been working in this industry since 1939.
I have always learned that to make shoes and accessories of extremely high quality, which fall into the luxury segment of the market, it is important to select high-class materials, as well as to combine innovation and technology with the level of detail of a handmade production.
A worldwide collection is not only about trends or inspiration; it has to reflect the sensitivities of the markets for which it is intended.
The design of a shoe is a unique process that joins technique and inspiration together. Maybe that is why women fall so deeply in love with shoes.
It is such passion and impact that I try to honor in all of the Luís Onofre’s models. .. and that I attest when actresses like Michelle Obama, Laetizia Ortiz or Genoveva Casanova, wear them.
We currently export 93% of our production and are present all over the world: Spain, Russia, Netherlands and Belgium, Southern France, Germany, Dubai, USA, Canada, Angola, Nigeria, Brazil, Mongolia, China and South America.
My main challenge for the future is to expand the brand into new territories and feel passionate to the core with each collection, developing it with the same level … I must admit that I feel moved whenever I realize my shoes are being worn in the streets.”