Luís Onofre stars at the Museum of Fashion and Textiles

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Luís Onofre stars at the Museum of Fashion and Textiles
July 2, 2021

In Vila Nova de Gaia, the sprawling town on the South side of the Douro River, stands one of the most ambitious urban projects of the last few years in Portugal. The WOW, short for World of Wine, is an homage to the region, and a sight to be seen.


The WOW is an homage to the region

The WOW is setting itself up as both a trip through history and a brand new cultural district. In centuries-old Port wine cellars, you will find a plethora of experiences, sensations and cultural hallmarks.

The first highlight will always be the museums. The World of Wine includes a stunning six entirely different and individual museological spaces dedicated to the heritage and traditions of Northern Portugal.

Luis Onofre Portuguese Shoes WOW


The first one will, necessarily, be The Wine Experience, an interpretative space that will afford its visitors the opportunity to learn all about what makes Port so special, as well as a unique vision into other Portuguese wines. How they’re made, how they should best be experienced and what makes them a globally unique product.

Planet Cork is a look into one of Portugal’s most potent industries. This tiny country is responsible for over 50% of the world’s production of this incredibly special product, and this museum celebrates this centennial tradition.

The third museum is Porto Region Across the Ages, a space dedicated to the history, culture and marked identity of a Portuguese region that has defined the country’s trajectory since its very inception.

The Chocolate Story will take you all the way to Central America and back, explaining how a product that is native from so far away came to be so important for Porto, for Port wine, and for the Portuguese way of eating and enjoying this sweet treat.

We must now speak of The Bridge Collection, one of the most unique museums in the country, entirely dedicated to that quintessential human activity: drinking. We have always done it, we will always do it, and this space will tell you how we as a species have made a bodily necessity into an art.

The Porto Fashion & Fabric Museum celebrates our best

It is a look into our world: the Porto Fashion & Fabric Museum, a space dedicated entirely to one of the industries that made North Portugal the industrial heart of the country. Fashion and textiles are to this day one of the most potent sectors in the region, and we are proud to be a part of the gloriously rich traditions this museum celebrates.

The experience begins on the ground floor. The history of the textile industry in Portugal is the theme, and you will be guided throughout a retrospective of its finer points. You will also have access to workshops on raw materials, manufacturing and confection processes. There is a deep focus on technology and sustainability, since those are the two guiding lights of the contemporary transformation of the sector. The past, present and future are also the narratives that accompany us up to the top floor, dedicated to designer fashion, footwear and the mastery of filigree.

It is there that you will find Luís Onofre.

We helped build the exhibit dedicated to shoes


On the second floor, you will find the glory that is Portuguese designer fashion, including national footwear. There is even a section dedicated to an art that is very ours: filigree (a Portuguese form of art that consists in soldering fine metal wires in order to compose a design).

You will find a number of exhibits with pieces ranging from the ‘80s of the last century until the very present, with a number of young designers represented. These young pioneers include Eduarda Abbondanza and Mário Matos Ribeiro, Ana Salazar, José António Tenente, João Tomé, Francisco Pontes and Manuela Gonçalves.

Then, you discover a room dedicated to Portuguese fashion creators, recognized nationally and internationally, where you can see works by designers such as Miguel Vieira, Luís Buchinho, Nuno Baltazar, Fátima Lopes, Maria Gambina, Filipe Faísca, Luís Carvalho, Anabela Baldaque, Diogo Miranda, Hugo Costa, Alexandra Moura, Ricardo Preto and Carlos Gil, among many others.

Then, you discover a room dedicated to Portuguese fashion creators, recognized nationally and internationally, where you can see works by designers such as Miguel Vieira, Luís Buchinho, Nuno Baltazar, Fátima Lopes, Maria Gambina, Filipe Faísca, Luís Carvalho, Anabela Baldaque, Diogo Miranda, Hugo Costa, Alexandra Moura, Ricardo Preto and Carlos Gil, among many others.

Luís Onofre, as well as our friend Carlos Santos, helped build one of the most innovative and interesting sections of the museum. Right there on the second floor, you will find a space entirely dedicated to the art and craft of Portuguese shoemaking.

You will learn how both women’s and men’s shoes are made, with every step of the process detailed with materials and tools donated by Onofre and Santos. From the sketch to the build, everything is explained and shown in a beautiful setting.

The Porto Fashion & Fabric Museum awaits you

It’s been opened since May the 20th, and you can find all relevant information on its website.